Shell was launching their new V-Power NiTRO+ premium gas, but new products are launched in their category all the time. In a sea of sameness, how do you make a gas station culturally relevant, to make it stand apart?
Shell was looking for a campaign with social support to give V-Power NiTRO+ premium gas more emotional resonance. So they asked Hero for a bigger kind of story, one that went far beyond just the benefits of the gas itself.
Our campaign, Performance Unbound, was a series of cinematic spots that spoke to the target we dubbed the Premium Road Warrior, for whom “performance” is a key motivator in every aspect of life. On Shell’s socials, Unbound Diaries told the stories of highly-driven influencers – stunt people, athletes, and more – inspiring go-getters who know what it means to live life without bounds.
